'High Profile' have made the word Profile in bold so it stands out against the black background, this also lets us know that this school has very high standards. They have made the text white so that it stands out against the black background. Where as 'The Phoenix' has rainbow like colours, this indicates that the school may be a multi cultural society. They have also placed famous faces on the front cover to tell us that their might be some articles in the magazine about them. Also to indciate that their school is going to produce some future celebrities.